|Branding & Marketing
We utilize the best and most current resources in market and lifestyle trends so our clients always reach their target demographic. SMPR offers calculated programs that combine a blend of publicity, guerilla & grass roots strategy, social media, and creative marketing.
SMPR has responded to the “Hollywoodization” of America by
cultivating a contact list of celebrities who influence popular culture, fashion, beauty, and the marketplace. Whether enlisting talent to host or attend an event, dressing a celebrity for the red carpet, or getting our clients’ product into the right hands, SMPR’s celebrity division utilizes our relationships with the hottest of who’s who, celebrity publicists, agents, and stylists. However, we know that it is not just about getting a product to talent, but creating the story and ensuring press coverage as well. If no one knows, then it’s as if it didn’t happen. SMPR makes sure everyone knows.
Brand Ambassador Program
SMPR offers a tastemaker program securing celebrities and social influencers as brand ambassadors on behalf of clients. Creating an underground buzz doesn’t happen over night. In fact, it’s one of the most strategic aspects of a PR campaign. The perfect social influencers are a necessary part of maximizing brand awareness. SMPR connects clients with key tastemakers all over the world.
Media Placement & Press
The heart of a PR campaign is press. From top-notch relationships with editors, producers, and writers, SMPR’s media contacts are unparalleled. We generate coverage within the following outlets:
- National & Regional Magazine
- National & Regional Television
- Online News, Magazines, Bogs
- National & Regional Newspapers
- Entertainment Weekly Magazines
- Trade Publications
Press Kit Creation & Writing Services
SMPR takes pride in creating, developing, and writing all marketing collateral. Whether content for a website, press release, or event invitation, SMPR’s writing skills are nothing less than smart and savvy.
SMPR packages stories with our clients by utilizing experts, magazine editors, celebrities, etc. to offer producers compelling news and trend pieces. Sadie Murray is regularly featured as an on-camera expert on behalf of companies, clients, and products. SMPR is equipped to also media train any company spokesperson, so they are savvy and knowledgeable when on camera.
Special Projects & Events
From store and product launches to fashion shows and charity benefits, SMPR executes buzz-worthy events from conceptualization to production. SMPR dips into their rolodex of media, celebrity, and tastemakers to fashion just the right mix of people